Google's stunning success

Google is the largest advertising company in the world and the largest seller of advertising in Britain. This is an American company, mind you, that recently passed ITV as the largest purveyor of advertising here.

Estimates are that Google ad sales worldwide will reach $21.9 billion this year. Concludes Saul Hansell of the New York Times:

We don’t know what effect this will have. Google will argue that it is making the world of marketing more efficient and thus better for everyone. Many in the media business are not so sure that this efficiency helps them.