The media here is all atwitter over David Beckham's latest product endorsement for Armani underwear. Beckham's provocative pose is causing quite the stir among the British press and beyond.
Beckham the former England football captain and international football (soccer) superstar, is pictured on his back, legs spread, showing off his nether bits as they say here. Today's Guardian had a thoughtful piece in its Media section.
Writer Naresh Ramchandani takes a tongue in cheek look at Beckham's maturity over the years. According to Emporio Armani, "He is considered as one of the world's most talented soccer players and a former captain of his national team, but his image (groin) has come to stand for more than this. He (it) represents a notion of modern masculinity." In other words, writes Ramchandani, the groin has come of age.
Beckham's wife Posh of Spice Girls fame spoils things a tad with her less thoughtful description of her husband's impressive attributes to Perez Hilton.
Meanwhile, the rest of us worry about global warming.
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